The Wine Thief approached us a few months ago to revive their current brand identity and create a series of designs for a new house range. We opted to design a new collection of labels with a series of different overlays to represent each region that Wine Thief’s finely-selected grapes originate from, emphasizing the company’s commitment to individuality and creating unique, small-batch wines.

agency: studio co
creative director: michelle viljoen
designers: michelle viljoen, demi psaros
client: the wine thief – ewan mackenzie

Soothing Scents approached Studio in mid-2016 to rethink their brand vision and help the company (a hospital supplier) break into and engage with the retail market. We worked with Soothing Scents at every level of the branding process, beginning with market research and analysis, through to full package and logo redesign, brand architecture structuring and re-naming, web design, press and communications strategy.

agency: studio co
creative director: michelle viljoen
designer: michelle viljoen
client: soothing scents

Grounded is a coffee shop and bakery, they offer freshly ground coffee and baked goods daily. Grounded offers their own range of coffee beans, which changes monthly depending on where they source their beans from. In addition to the bakery and roastery they also publish a quarterly broadsheet which features all things coffee along with articles featuring local artists, musicians and creators in the community.

agency: studio co
creative director: michelle viljoen
designers: demi psaros, michelle viljoen

urba is a new architecture and urban design studio based in cape town. the logo has been based on the concept urban design and focuses on the evolution and rearrangement of structures within a space.

designer: michelle viljoen
client: urba

virgin active red is an entry level gym developed for both the novice and the experienced gym goer. simply put: it's gym made easy and fun. this project consisted of brand + interior development.

client: virgin active
design done in collaboration with virgin active south africa

i was approached to design a typographic identity development for a life coach, the logo was developed by taking the client's handwriting and converting it into custom typographic identity.

designer: michelle viljoen
studio: change-thought
creative director: justin robinson
client: monique ferguson

'get down and dirty' is a commissioned type poster piece.

designer: michelle viljoen
client: private commission

i was approached by loading bay to rebrand their store. this project consisted of developing a new brand identity as well as internal collateral ranging from menu designs through to window vinyls and signage.

designer: michelle viljoen
client: loading bay

a handful of additional logo's.

designer: michelle viljoen
clients: various