Soothing Scents approached Studio in mid-2016 to rethink their brand vision and help the company (a hospital supplier) break into and engage with the retail market. We worked with Soothing Scents at every level of the branding process, beginning with market research and analysis, through to full package and logo redesign, brand architecture structuring and re-naming, web design, press and communications strategy.
agency: studio co
creative director: michelle viljoen
designer: michelle viljoen
client: soothing scents
michelle viljoen is the creative director | agency principal of Studio Co and photographer based in cape town. she focuses on brand development and design and works both independently as well as through her agency as a consultant for agencies and independent brands both locally and internationally.
michelle is available for freelance, collaborations and exhibitions.