The Wine Thief approached us a few months ago to revive their current brand identity and create a series of designs for a new house range. We opted to design a new collection of labels with a series of different overlays to represent each region that Wine Thief’s finely-selected grapes originate from, emphasizing the company’s commitment to individuality and creating unique, small-batch wines.
agency: studio co
creative director: michelle viljoen
designers: michelle viljoen, demi psaros
client: the wine thief – ewan mackenzie
michelle viljoen is the creative director | agency principal of Studio Co and photographer based in cape town. she focuses on brand development and design and works both independently as well as through her agency as a consultant for agencies and independent brands both locally and internationally.
michelle is available for freelance, collaborations and exhibitions.