virgin active red is an entry level gym developed for both the novice and the experienced gym goer. simply put: it's gym made easy and fun.
this project consisted of brand + interior development.
client: virgin active
design done in collaboration with virgin active south africa
michelle viljoen is the creative director | agency principal of Studio Co and photographer based in cape town. she focuses on brand development and design and works both independently as well as through her agency as a consultant for agencies and independent brands both locally and internationally.
michelle is available for freelance, collaborations and exhibitions.