virgin active red is an entry level gym developed for both the novice and the experienced gym goer. simply put: it's gym made easy and fun.
this project consisted of brand + interior development.
client: virgin active
design done in collaboration with virgin active south africa
michelle viljoen is a senior graphic designer and brand consultant based in cape town. she focuses on brand development and design and works as a consultant and senior designer for agencies and independent brands both locally and internationally.
michelle is available for freelance, collaborations and exhibitions.