About

Michelle Viljoen is a Cape Town born photographer and creative director.

Michelle Viljoen is an award-winning seasoned creative director and photographer who has worked in both fields for over 12 years. Having cut her teeth on branding and campaigns for Virgin Active, Land Rover, and Skillshare, she currently focuses on brand development and brand experiences as the principal of Studio Collective, a global design firm she founded in 2017.

After spending some time working in fashion photography she returned to her roots of documenting everyday life by visual storytelling.

Her body of work attempts to capture the honesty, vulnerability, and raw beauty of moments that emerge when individuals enter a state of ‘otherness’ that we often overlook.

It aims to incite answers to the questions that the subjects’ expressions and demeanor pose, and by doing so, invites the viewer to step into a state of otherness as well.

Michelle is available for commission-based projects.
For any print enquiries please contact her directly.

She also has NFTs available for purchase on Foundation.